iDDea Research focuses on delivering learning and insights to Buying and Selling teams to better equip them to come to a mutual optimum “working together” decision. We believe that it is part of our role to share trends and best practices to support the buying and selling community and to guide them to deliver Mutual Value for Money.

We work together with knowledgeable partners in this area and share their links for more in-depth insights on our iDDea Community page.

Our research provides valuable industry, sector, role, seniority, age specific insights and are based on globally benchmarked studies. If you are interested in understanding how this benefits your business, contact us on

We launched the 2018 Benchmark to examine the impact of sales and marketing on business performance. You can read it here.