Category Management: From information to insights

This course provides the essential foundation to enhance the outcome of internal spend analysis with external research to develop and align category road-maps with annual budget targets.

Who should attend the course?

This course is suitable for anyone with responsibility for budgeting and procurement who needs to understand and implement the benefits of Category Management

Course Objectives

  • Learn how to translate internal data analytics into category road maps that feed into the procurement strategy
  • You will improve your understanding of the category management methodology, the challenges and the benefits of linking category management to the annual budgeting process that procurement should support by building category and project road maps from the bottom up.
  • You will understand how the output of this annual planning step is key to driving bottom-line impact for the growth of the business

Key Topics

  • Building the team and Category Scope
  • Bench marking, Triangulation and Porter’s five forces
  • Kraljic & SWOT analysis
  • Category Strategy Development

Learning Outcomes

You will learn the principles and benefits of:

  • How to turn data analytics into category strategy road maps that are aligned to annual budgeting targets
  • Evaluate cost-benefit analysis through a category strategy methodology towards organisational Value for Money sourcing strategies.
  • Prioritise category strategies that present the best benefits to delivering the procurement strategy

When and where is the course held?

Thursday 8 February Category Management: From information to insights Cork
Wednesday 14 February Category Management: From information to insights Dublin

What is the price of the course?


Duration: 1 day

Registration 8:30

Course time: 9:00PM -5:00pm

Meet your lecturers:

Ingrid De Doncker, CEO iDDea, professional trainer and guest speaker

Over the last 20 years, Ingrid developed her expertise across telecoms, manufacturing and FMCG in public and private sectors.  She takes pride in sharing what she has learned and is passionate about helping people to build long-term sustainable sourcing strategies. For her, every day is about doing the right thing and doing it right.


Caroline Walsh, Procurement Specialist and lecturer

Caroline’s multi-disciplinary approach stems from her experience in sales, marketing, account management, supply chain and procurement functions across Telecoms, Manufacturing, BPO, Utilities and FMCG. For over 10 years, Caroline has applied her expertise to bring about change for the better for each of the projects she has guided and looks forward to more to come.