About Us

Who are we

We empower the next generation of professional buyers to have the greatest impact on their businesses through strategic sourcing.
We lead procurement strategy, and enable buying teams with efficient processes, effective policies, procedures and metrics.

Our customers get positive outcomes from the guided buying journey through thought leadership, best practice methods, uncompromising quality, and innovation to our customers.

Our Story

For progressive companies who seek to optimise their Triple Bottom Line (People, Profit, Planet), IDDEA is a strategic procurement consulting and implementation partner. Unlike traditional approaches, we don’t just save money. We do that of course, typically delivering more than 10x Return on Investment, but we go much further:

We see procurement as a strategic competitive weapon, driving efficiencies in the supply chain and delivering dramatic cost savings to the bottom line.
But we also see it as a tool to develop better supplier relationships, collaborating to discover innovative solutions, with a focus on TCO and market leverage/advantage.
Sustainability, a green score, is a critical measure of procurement. We show you how to buy responsibly, as you protect the planet alongside profit and people.
We assess, advance and augment the procurement skills and competencies of your people, so they deliver consistent value to your business.

Buying Better

Meet The Team

Here at IDDEA we are more like a family. Get to know every single one of us.

Ingrid de Doncker

CEO

Ingrid is Ireland’s foremost procurement authority and a significant contributor on the European stage for procurement innovation and sustainability methods. As the founder of IDDEA, her vision – Helping Customers Buy Better – infuses everything the company does. Ingrid is also a founding member of the Procurement Transformation Institute – the community elevating the procurement professional. She is a highly sought-after speaker and lectures on Procurement and Sustainability at University College Cork, University of Limerick and Griffith College, Dublin. Prior to IDDEA, Ingrid served in senior procurement roles in Manchester Airport, Musgrave Group, EMC and Boston Scientific. She graduated Cum Laude with a degree in Political and Social Science and a Masters in European Studies from the Université Catholique de Louvain, Belgium, and subsequently joined the Masters Commerce program from the School of Management and Marketing at University College Cork, Ireland.

Mary Ryan

Account Manager

Mary’s early career in Finance, with the AIB Bank, and in Accounting and Quality with Capita Customer Solutions, was the foundation for her representation as the European Foundation of Quality Management Assessor, and her subsequent roles in IDDEA and the Procurement Transformation Institute. To help her customers buy better, drive increased profits and develop better supplier relationships, Mary focuses on proven best practices for Procurement Strategy, People Development, Procurement Process and Governance, with a particular focus on public procurement in the EU. Mary graduated from Cork Institute of Technology in Business and Marketing.

Suzie Lynch

Sourcing
Coordinator

Passionate about the strategic benefits of procurement, over the last decade Suzie has been an avid practitioner of her craft and a constant learner. Suzie has proven the success of this approach with engagement in both procurement strategy development and tactical execution of processes to help her customer to buy better. Suzie’s early career experiences in retail and digital marketing, and lecturing role at University College Cork, have informed her holistic procurement perspective. This has been augmented by her experiences in marketing, merchandising and procurement with companies like Instamedia, H&M, and Musgrave Group. Suzie graduated from University College Cork with a BSc in Earth Science, MSc in Management and Marketing, and an honours degree in Procurement Management.

Shirlee Kelly

Strategic
Sourcing Specialist

With over fifteen years of experience working directly in Procurement, Shirlee has developed a forensic ability to analyse quantitative and qualitative data. She takes extreme pride in her proven track record of delivering bottom-line value to her customers. Shirlee is a master practitioner of the full Tender Management Lifecycle, combining the use of spend analysis, interpretation tools and metrics to help her customers to buy better. Her experience spans strategic sourcing, business process improvement, business analysis, and people development for cross-functional teamwork. Prior to IDDEA, Shirlee developed her deep procurement acumen in various companies, of which Stream Solutions, and iConnect were the recent ones. Shirlee graduated from Cork Institute of Technology as a CPA and from University College Cork with an Honours degree in Procurement Management.

Rebecca Byrne

Strategic
Sourcing Specialist

Sustainability and the Circular Economy are the twin drivers for Rebecca’s innovative approach to procurement. Leading strategic sourcing projects for IDDEA to help her customer to buy better, Rebecca guides procurement activities at both private sector and public sector entities, leveraging her two decades of experience refined/distilled (she likes to say like the whiskey) in her senior buying role at Irish Distillers and other private companies. An advocate of Lean Sigma and Design Thinking, her focus is on improving the bottom line for her customers while optimizing Sustainability and Innovation. Rebecca is Climate Ambassador for An Taisce, holds a special purpose award in Sustainability from the European Institute of Innovation and Technology, and having completed her post -graduate qualifications in both Contract and Procurement Management and Project Management from University College Cork, is completing a MSc in Agricultural Innovation and Entrepreneurship from the National University of Ireland in Galway.